◆A Cosmetics Company's Anniversary Corporate Party Held in Osaka City
At a cosmetics company's anniversary corporate party held in Osaka City, magician YOURI performed a magic show combining stage magic and table magic.
An Anniversary Event Themed on "Light"
This corporate anniversary event was composed with staging themed on "light."
At an anniversary party, it is important to give a sense of unity to the whole world of the event, including the venue decor, the flow of proceedings, video and sound. If the magic show alone becomes an independent bit of entertainment within that, the impression of the whole event can end up fragmented.
For that reason, this magic show placed importance on not breaking the venue's overall staging concept, on delivering visually striking staging on stage, and on providing a close-range experience at each table.
At a corporate event, in addition to entertaining the guests, the staging is expected to naturally bring out the theme and message the host company wishes to cherish. Magic is staging that pairs well with anniversary events, in that its presentation can be adjusted to match that theme.
◆Why Stage Magic and Table Magic Were Combined
At a corporate party attended by around 120 people, both staging aimed at the whole venue and an experience each guest can enjoy at close range are required.
In this structure, stage magic was performed in the first half, followed by table magic going around each table.
Stage magic is a format that easily gathers the gaze of the whole venue into one. Table magic, on the other hand, is performed close to the guests, so it is a format in which individual surprise and conversation readily arise.
By combining these two, it is thought to have become a structure that creates the glamour of the whole anniversary party while also making it easier to raise the satisfaction of each table.
Drawing the Whole Venue's Attention with Stage Magic
The stage magic in the first half was composed mainly of visual staging well suited to the event theme of "light."
At a corporate anniversary party, there are moments where the venue's attention scatters after the toast and mingling. By inserting stage magic at such a timing, guests' gaze is gathered to the stage, making it easier for the whole venue to share the same time.
At an anniversary event in particular, creating high points scene by scene is important in order to make an impression of the company's milestone. Stage magic, which is easy to convey visually, lets all guests share the same surprise, so it is a format suited to a large-scale corporate party.
In the stage staging, visual surprise and applause spread across the whole venue, and a glamorous space befitting an anniversary event was created.
Closing the Distance with Guests through Table Magic
After the stage magic, table magic going around each table — so-called table-hopping — was performed.
Table magic is performed right next to the guests, so it has a sense of presence different from the stage. Even in a large venue, its distinctive feature is that the experience is delivered directly to each individual table.
At a corporate party like this one, the guests may include not only colleagues within the same company but also business partners and associates. Because of that, having staging that becomes a conversation starter helps the mingling time flow more naturally.
With the table magic, natural conversation and smiles arose at each table, and the whole venue was seen to shift into a relaxed atmosphere.
◆Why a Magic Show Is Effective at an Anniversary Party
At a company's anniversary party, beyond simply making the venue lively, it is important to make guests feel "that was an event that was very much like this company."
When there is a theme such as "light" in this case, giving a sense of unity to the whole staging makes it easier to strengthen the impression of the event.
A magic show is staging that easily creates visual surprise, participatory experience and conversation starters all at once. By combining stage magic and table magic in particular, both overall staging and individual experience can be covered.
This is a structure suited to a corporate party with aims such as "wanting to bring out a special feeling," "wanting all guests to enjoy themselves," and "wanting to lead into the post-event mingling," as at an anniversary event.
Balancing Overall Staging and Individual Experience
With stage magic alone, while it is easy to deliver impact across the whole venue, guests in some seats may feel a sense of distance.
Conversely, with table magic alone, surprise arises at close range, but ingenuity is needed to create a sense of unity across the whole venue.
By combining both, as in this case, a flow is created in which the atmosphere of the whole venue is first built on stage, and then the experience is delivered directly to each seat with table magic.
This structure is thought to have been a well-balanced format for a corporate party of around 120 people, in which the staging reaches all guests easily.
Conversation Arises Readily Among Guests
At a corporate party, in addition to satisfaction with the staging itself, it is also important that the mingling afterwards flows naturally.
Magic is staging that readily becomes a shared topic transcending position and department, because everyone shares the same surprise.
With table magic in particular, the guests at the same table share the experience happening before their eyes, so a chance to exchange impressions arises.
At an occasion where business partners and associates attend, as at an anniversary party, these natural conversation starters lead to the effect of softening the atmosphere of the whole venue.
When there is a theme such as "light" in this case, giving a sense of unity to the whole staging makes it easier to strengthen the impression of the event.
◆Also Serving Corporate Events in the Osaka / Kansai Area
Magician YOURI also handles travelling magic for corporate events, anniversary parties, social gatherings, receptions and more in the Kansai area, including Osaka.
As a magician with abundant television experience, YOURI can discuss structures matched to the venue scale and the event's aim, from formal corporate events to glamorous parties.
By combining stage magic and table magic as in this case, both staging that draws in the whole venue and staging that reaches each guest at close range are possible.
The ability to design staging matched to the event theme is also an important point at a corporate anniversary event. Magic can be adopted in a natural form, matched to the venue's atmosphere, the guest profile and the flow of proceedings.
Glamorous Staging Well Suited to a Cosmetics Company's Anniversary Event
At a cosmetics company's anniversary party, the brand image, the beauty of the whole venue and the look of the staging are valued.
In this structure themed on "light," combining visually striking stage magic with table magic that can be enjoyed at close range created a flow that produced both glamour and experiential value.
At a corporate event, staging matched to the industry and the brand's world is required. When a magic show, too, is designed as part of the whole event rather than as an isolated act, it can further strengthen the impression of the anniversary party.
The ability to create a structure that guests can enjoy naturally while cherishing the theme of the whole venue is a great value of engaging a magician for a corporate party.
◆For Those Considering Staging for an Anniversary Party or Corporate Event
For corporate organisers thinking, "I'm looking for a magician who can handle an anniversary party in Osaka," "I want guests to enjoy themselves not only on stage but also at each table," or "I want to discuss staging matched to the event theme," a magic show is an effective option.
At corporate anniversaries, social gatherings, receptions and hotel parties, concerns such as whether the venue will come alive, wanting to close the distance between guests, wanting to soften the atmosphere after a ceremony, and wanting to add memorable staging tend to arise.
With magician YOURI's appearances, you can discuss the ideal staging — stage magic, table magic, participatory magic and more — matched to the event content and venue conditions.
If you are a corporate organiser who wants to add a special feeling befitting an anniversary party and an experience that leads into conversation among guests, please do get in touch. We will also propose magic staging for corporate events in the Osaka / Kansai area, matched to the aim and venue environment.